Troy Pilkington


Competition/Antitrust & Consumer

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Troy’s practice involves competition (antitrust), consumer, and regulatory law and litigation. He delivers quality and timely advice in matters relating to competition investigations, joint ventures, competitor collaborations and partnering arrangements, exclusive supply arrangements, Commerce Commission merger approvals, and Fair Trading Act issues (including advertising, labelling and marketing advice, and product recall matters).

Troy draws on his extensive specialist expertise and experience to achieve quality outcomes for his clients.

Troy has worked on a number of significant Commerce Commission investigations and merger approval processes, including the successful application of Random House and Penguin Publishing for clearance to combine their book publishing businesses in New Zealand.


Troy has represented a number of major corporate organisations including Wesfarmers, Spark, Glaxo Smith Kline (GSK), Fairfax Media and Fonterra.

Troy has advised on a number of recent matters including:

  • Advising GSK on their successful application for Commerce Commission clearance to acquire Novartis’s consumer healthcare pharmaceuticals business in New Zealand.
  • Representing Telecom (now Spark) in its successful application for clearance for its $149m acquisition of 700 MHz digital spectrum from the Government for 4G mobile phone services.
  • Acting for a major international freight forwarder in relation to the Commission’s proceedings against an alleged freight-forwarding cartel.
  • Advising Fonterra on competition and regulatory law issues of its capital restructuring, input into legislative frameworks and supporting Fonterra in submissions to the Commerce Commission.
  • Acting in a number of Fair Trading Act matters, including Commerce Commission investigations and interviews, and voluntary product recalls and re-labelling advice.

Further experience on mergers and acquisitions:

  • Advising Dell on the Commerce Act implications of its acquisition of EMC, which was the world’s largest ever technology acquisition in 2015/16.
  • Advising Staples on their successful 2015 application for Commerce Commission clearance to acquire Office Depot/OfficeMax in New Zealand.
  • Representing Wesfarmers in the successful clearance process for the sale of Lumley to IAG in 2014.
  • Representing Pact Group in its successful application for clearance to acquire plastics packaging manufacturer Viscount Plastics in 2012.
  • Representing Healthscope Group subsidiary Southern Community Laboratories in its successful application for clearance to acquire pathology services provider MedLab South from the Sonic Group in 2012. 
  • Representing Hoyts Corporation in its successful application for clearance to acquire the Berkeley Cinema Group in 2010. 
  • Acting for Coca-Cola Amatil in its successful application for clearance to acquire Baker Hall Cordial in 2009.

Further experience on investigations and prosecutions:

  • Acting for Progressive Enterprises in relation to the Commerce Commission’s high-profile 2014 Commerce Act and Fair Trading Act investigation into the grocery industry, which was successfully resolved with no action taken against Progressive Enterprises.
  • Advising Visy Industries in relation to an alleged cartel in the New Zealand cardboard box market.
  • Acting for leniency applicants and parties under investigation by the Commission in global antitrust investigations.

Further experience on joint ventures and other advice:

  • Advising Fonterra on the formation of the online dairy products trading platforms, GDT Events and GDT Marketplace, which are trusted multi-seller platforms for the international trading of dairy products.
  • Acting for MediaWorks, TVNZ and Māori Television in relation to the joint acquisition of the free-to-air broadcast rights for Rugby World Cup 2011 and the joint sale of sponsorship advertising packages.
  • Parallel importing and counterfeit products: advising parties on the Commerce Act and Fair Trading Act implications of parallel imported and counterfeit products.


LLB (Hons), BCom, University of Auckland.


Troy joined Russell McVeagh as a solicitor in 2007 after working as an accountant at an international professional services firm.

Troy has recently contributed to the Practical Law Competition Global Guide 2018's Merger control in New Zealand: overview. He is a regular contributor to the Global Competition Review – Getting the Deal Through Merger Control and Cartel Regulation publications; as well as the American Bar Association Antitrust Year in Review publication.

He has written for the New Zealand Law Journal, and is on the advisory board of the Competition Law and Policy Institute of New Zealand.This year, Troy co-wrote a paper presented at the 29th annual workshop for the Competition Law and Policy Institute of NZ on 'Consumer Analytica: New Zealand Consumer Law Application to International Developments in Privacy and Use of Data'.

Troy has been recognised as a Leading Practitioner for Competition Law by Who's Who Legal for 2018. He has also been listed by Chambers Asia-Pacific as one of the top competition/antitrust lawyers in New Zealand, and has been nominated by in-house counsel and his peers to appear as a 'Rising Star' for the 2018 Euromoney Expert Guides.

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