Troy is one of New Zealand's best regarded competition (antitrust), consumer, and regulatory lawyers, and is the Practice Group Chair for Russell McVeagh's Government, Competition and Regulatory practice.
He delivers quality and commercially-astute advice in matters relating to mergers/acquisitions (M&A), competition law investigations, Commerce Commission market studies, joint ventures and collaborative activities, online and B2B trading platforms, competitor collaborations and partnering arrangements, franchise networks, exclusive supply arrangements, Commerce Commission M&A approvals, Fair Trading Act issues (including advertising, labelling and marketing advice, product recall, unfair contract terms, and unconscionable conduct matters), internal competition and consumer law compliance programmes, and other regulatory issues (including tobacco/nicotine and marketing regulations).
Troy has specialised in competition (antitrust), consumer, and regulatory law at Russell McVeagh since 2007, and has led the firm's Competition Law / Antitrust Practice since 2021.